Web Analytics Tools to Consider

Using a web analytics tool can help you determine how well your website is performing. If your visitors are not converting to sales, you might consider using another tool to track your visitors’ activities. Google Analytics is an excellent starting point. But there are other great web analytics tools to consider, including GetResponse, Crazy Egg, and GetSlack. Read on to find out more about each one. Then, select the ones that best suit your needs.

Google Analytics

Among the web marketing tools offered by Google is the Google Analytics dashboard. It is used to monitor website traffic and generate custom reports. This tool allows you to see which pages are generating the most traffic and what content your visitors are interacting with. It can even identify trends on a page or segment of your website. To maximize your use of the platform, make sure that you set up a separate Google account dedicated to this purpose.

You can set up goals to track conversions on your website. It is important to note that the conversion doesn’t necessarily have to be a sale. For example, you can track downloads of reports, signups for free consultations, or other forms of engagement. By tracking these actions, you can see which marketing channels are working and which aren’t. These are the most important metrics for a marketer. In addition to measuring conversions, Google Analytics also lets you track visits to your site.


If you are considering using GetResponse as one of your web marketing tools, you’ll be glad to know that the software offers a variety of features to help you create targeted email campaigns. GetResponse’s advanced segmentation allows you to craft ultra-targeted email campaigns based on various conditions, such as geolocation, tags, lead scoring, and customer engagement. You can also create templates to send emails to certain people in response to a purchase, click, or engagement. Its ecommerce automation features enable you to send personalized emails to customers, and you can even automate the process of sending abandoned cart emails.

Other useful features include an advanced drag and drop builder and 120+ email templates. You can also create your own autoresponder and use advanced features, such as web push notifications. These notifications appear on the bottom right corner of a user’s screen when they haven’t bought anything yet, and serve as a reminder or advertisement. You can send web push notifications to promote new content, offer special deals, and encourage subscribers to sign up for your newsletter. You can also customize these notifications with your logo, which is useful for sending out a series of emails to a large number of subscribers.


Slack is a great way to share industry insights and news, as well as engage with your customers. The tool also allows you to swarm PR incidents, discuss solutions and engage with customers. You can connect with your favorite tools, including Twitter, Facebook, Google Analytics, and more. The free version includes all the basic tools you need to get started. However, if you’re looking to spend less than $100 a month, Slack is definitely worth checking out.

For marketers, a few tools are worth considering. Some of these tools allow you to get real-time alerts right into your Slack channel. This makes it easy to monitor subscribes, unsubscribes, and track campaign sending status. You can even post questions and updates to your team right from the Slack channel. GetSlack is not just for businesses, though. Even the smallest startup needs help with web marketing, and this tool will make the process that much easier.

Crazy Egg

Crazy Egg is a web marketing tool that allows you to track visitor behavior on your website. Rather than trying to guess which link your audience will click, this web marketing tool automatically tracks visitors’ movements and presents that data in easy-to-understand visuals. Confetti, for example, helps you determine which links will receive the most clicks and which will have a lower click-through rate. In addition to tracking user behavior, Crazy Egg also provides a comprehensive report showing where visitors clicked on your website.

Another feature that can help you determine which content is more appealing to your visitors is the inclusion of a mobile version of your site. This tool can be integrated with popular CRM software, such as Salesforce, Zendesk, and Help Scout, to track visitor behaviour and understand how they interact with your website. The data from Crazy Egg will help you improve your customer support and sales. You can also track visitor behaviour over multiple sessions by tracking their behavior across devices, allowing you to determine which changes need to be made.


While there are many email marketing tools on the market, Mailchimp is undoubtedly the most popular one. Its intuitive automation features allow marketers to map out the customer journey and automate everything from transactional emails to Google, Facebook, and Instagram ads. You can even automate postcards and coupons. The list-building features are very powerful and you should definitely check them out. Mailchimp is free, and you can use it for as long as you need it.

The intelligent feature allows you to easily optimize your content and reach the right audience. It uses two billion data points to automatically generate content blocks for your email newsletters and offers. It can also create personalized emails without the need to start from scratch. The intelligent feature uses factors like purchase likelihood to segment your audience and highlight high-value potential clients. Once you have your lists organized, you can start sending emails to your list. This is a useful tool if you’re not sure what type of content to send.