The search engines use complex mathematical algorithms to determine which websites should be ranked highly in search results. Spiders on search engines look for links between websites and assume that the more relevant and important websites have more inbound links. In this way, websites with more links to themselves will rank higher in search results. However, a website can have only one inbound link, meaning that it has a link from a popular site. Despite this, it still needs to improve its search engine optimization (SEO) efforts to rank high in search results.
Content
Writing SEO-friendly content requires several important steps. You must understand user intent, identify the right keywords, use them appropriately, and structure your content to accommodate searcher intent. You should also use tools to help you determine the best keyword structure for your content. Once you have all of these steps, writing SEO-friendly content is not difficult! Continue reading for tips and tricks on how to create SEO-friendly content. Then you’ll be well on your way to ranking high in search results!
First, remember that Google favors long articles. For SEO purposes, most marketers recommend a minimum of 2000 words for informative articles and landing pages. While the length of the content is up to you, it’s better to have more content than less. A short article will most likely get ranked lower than a longer one, so write as much content as you can, but keep the structure consistent. Make sure to use proper titles, tags, and headlines. All of these components should be unified in one piece to ensure the highest quality of content.
Internal links
There is much to learn about how internal links affect your website’s SEO. Internal links pass context and authority to the destination page. Google’s algorithm is constantly evolving and doesn’t just look at anchor text anymore. It also takes into consideration the words that surround the links. The more relevant the words, the more information Google will have to analyze your content. This is why it’s important to include relevant internal links throughout your website.
The best way to use internal linking to your advantage is to create them naturally, without keyword-heavy anchor text. Exact-match anchor text looks suspicious to Google. Also, you can use internal links from older content to link to newer articles. Try to include related content to old articles where possible. This will help your SEO in a big way. Just make sure the anchor text is descriptive. Then, link to those articles to promote them.
PageRank
One of the most common SEO tactics is sculpting PageRank. It works by giving the website more link juice, or votes, for each link on the site. Backlinks are both external and internal, and they increase a site’s tally of references to it. Google calculates PageRank based on the number of links to a site and their authority. Internal links are also beneficial because they distribute Link Juice to other pages.
Although PageRank doesn’t solely determine your SERP ranking, it is one of the most important factors. The search engine giant has made a lot of changes to their algorithms that qualify the value of PageRank. Currently, Google doesn’t even reveal the values of its PageRank, but if you want to maximize your SEO, you’ll need to consider it. If you’re serious about getting top SERP rankings, Volacci can help you with your efforts.
Social media
While social media is a significant factor in search engine optimization, it is not the only aspect of web presence. It also has an indirect effect. A well-maintained social profile is beneficial for Google. While social media is not a ranking factor, it does feed into the process of improving a website. Social media optimization involves adding keywords to a post or page. Fortunately, there are tools that make the process of social media reporting much simpler.
The search giants like Google have gone back and forth regarding their approach to social signals. In 2014, Matt Cutts argued that social signals don’t have an impact on organic rankings. In other words, marketers should take a broader view of SEO and search to better understand the multiple ways people are finding content. Social media, in particular, represents a potential gold mine for local businesses. It can provide positive reviews and potential bookings. Additionally, social signals are treated separately on Google, which makes them even more valuable to SEO efforts.