Web Marketing Tools For Small Businesses

There are a number of useful tools that will improve your business’s online presence, including Workface, Hootsuite, Sprout Social, OptiMonk, and others. This article will explore some of the most popular options. You can find out more about each by reading the descriptions below. To learn about other useful tools, visit the sites of the companies mentioned. Depending on your company’s needs, you might also use a combination of several tools.


If you’re looking for social media tools that can help you engage with your target audience, look no further than Hootsuite. The service allows you to save and schedule posts to several social networking accounts, allowing you to see the total number of messages you’ve sent and received. You can also tag posts and look at usage statistics for each of them. Hootsuite also offers integration with security and compliance software. It offers a variety of plans, including a free one that allows you to manage three social profiles and schedule up to 30 messages ahead of time.

If you’re a social media manager or digital marketer, then Hootsuite is essential. It makes it easy to monitor your social media accounts and respond to customer comments and questions. With Hootsuite, you can collaborate with your team without having to sign into multiple accounts. It also helps you to avoid duplicated efforts and is ideal for collaboration with your team. It can be used by any team member and it’s easy to integrate with your current social media strategy.

Sprout Social

If you want to manage your social media accounts, Sprout Social is a great choice. It supports multiple platforms, such as Facebook, Twitter, and Pinterest. The UI is clean and contains quick-access buttons, which reduces the number of clicks required to perform common tasks. Sprout Social’s publishing tool lets you schedule multiple posts at once. You can also pre-configure times of day to post multiple times per day.

Sprout Social has a lot to offer, from an integration with Zendesk to a help desk integration. Its smart inbox lets you reply to messages across all social networks and has alerts to let you know when a crisis is looming. It also has several ways to find content to repost. Feedly integration enables you to view feeds directly within the app, and share it instantly. In addition to the basic features, Sprout Social offers some cool web marketing tools for creating a social media presence.


OptiMonk is a web marketing platform that allows businesses to create customized landing pages that are targeted to specific customer segments. With the platform, you can easily segment visitors based on region, country, and pages they visited. Moreover, you can monitor traffic on your website and see which pages are converting the best. With this tool, you can boost your conversion rates and get more leads without having to interrupt your visitors’ experience.

The platform has hundreds of templates available to customize your landing pages and emails. You can easily customize these templates with drag-and-drop editor. These templates are responsive and professionally designed. OptiMonk also has a triggering feature to send relevant messages to website visitors at the right time. You can choose from five plans, including one that costs no money and requires no credit card. The additional plans are based on the number of domains you have.


Moosend offers a range of web marketing tools for small business owners. Among these are CRM and email marketing tools. Moosend integrates with CRMs such as Salesforce, Hubspot, and Zoho CRM. It also offers an integration with popular eCommerce platforms, including Magento, WooCommerce, PrestaShop, and OpenCart. It is easy to use and customize, thanks to a drag-and-drop editor. The company also offers free trials.

Moosend has an excellent reputation in the email marketing industry, and their support is available 24/7. While the free version of the product isn’t particularly comprehensive, it does offer a number of helpful features. These features include email automation, email design, and geographic segmentation. Moosend offers free plans for up to 1,000 subscribers. Their paid plans start at $10 per month. The free version is also sufficient for small businesses and individuals to test the waters.


The web marketing tools of GetResponse are designed to help online marketers build, manage, and measure email campaigns. This program has analytics capabilities that help users analyze open and click-through rates of their emails. They also identify email platforms used by your audience and track how your messages perform on mobile devices. In addition, they allow you to target different subscriber segments. With GetResponse, you can target your audience and customize your message based on their behavior.

Another big benefit of GetResponse is its ‘all-in-one’ approach to growth hacking. If you’re looking for an affordable solution to increase your web traffic, this might be the right choice. You can also connect GetResponse to a variety of third-party growth hacking tools like Prvy. These tools help you switch off pop-ups on mobile devices and let you control which pages your visitors see. However, these third-party tools cost extra.