There are some do’s and don’ts when it comes to direct email marketing. The first thing to remember is personalization. If you’re sending your emails to a list of people who have shown an interest in what you offer, you’ll have a 50% better open rate. Your emails should be fun to open, with catchy text and vibrant graphics, and always contain a CTA (call to action).
Canva’s direct email marketing
Canva’s marketing campaign uses a framework of jobs-to-be-done to focus on customers’ goals. The company’s original mission was to provide everyone with the ability to design. By using the framework of jobs-to-be-done, Canva was able to reach this goal by creating a solution to a common problem. Their direct email marketing campaign is a great example of this.
Canva has been growing at a rapid rate. The company has surpassed 15 million registered users and 300,000 paying customers, and is valued at 3.2 billion dollars. It recently closed a $125 million funding round. Canva reached 2 million users within two years, generating more than three thousand email signups per day and 111,111 email addresses each month. This growth has largely been the result of direct email marketing, and the company is focusing more on that in the future.
Canva’s automation 360
Using Canva’s automation 360 for direct email campaigns is a great way to improve your business’s direct marketing strategy. This program has a comprehensive set of templates to help you create compelling email messages. For example, Havenly knows that people subscribe to its newsletter for interior design tips, so it uses a photo of a completed redesign, a sincere message from the CEO, and a CTA to book a designer.
SendPulse’s drag-and-drop editor
In addition to offering a drag-and-drop editor for direct email design, SendPulse also offers an array of communication options, including over 130 pre-made email templates. You can also design your own subscription forms and embed them in your email campaigns, and it even offers integrations with WordPress, Zapier, Drupal, Pipedrive, Prestashop, and Zapier.
If you’re looking for a drag-and-drop email editor for your direct email marketing, SendPulse’s drag-n-drop editor makes the task easy. In just a few clicks, you can add images, create a sign-up widget, and more. This tool is also integrated with Stripe and offers ecommerce functionality.
Canva’s drag-and-drop editor
With a drag-and-drop editor, you can quickly create and customize any direct email marketing campaign. You can also use millions of pre-bundled graphics, photos, and videos. The drag-and-drop editor is easy to use and the platform also has support and a free plan. You can also upload your own photos and typefaces. If you want to work on your direct email marketing campaigns with a team, you can use Canva.
The drag-and-drop editor also makes it easy to repurpose your designs for different social media channels. For example, a blog post banner can be converted into a Facebook post image or YouTube video thumbnail. To learn more about this tool, check out this video. It gives a brief introduction to how it works. But, if you want to make use of all the tools that Canva offers, you’ll find a variety of templates that fit your needs.
SendPulse’s automation 360
A key feature of SendPulse’s automation 360 platform for direct email marketing is its ability to create customized campaigns based on actions taken by subscribers. These actions may include email opens and clicks, as well as spam and unsubscribed users. Users can also set up customized subscription forms and set up automated email flows for a more personalized approach to email marketing. The platform also offers a mobile application for iOS and Android users as well as an API.
The automation builder makes creating a campaign easy, with visual elements that make it simple to see and understand. Users can quickly add triggers and delay email messages, and even edit existing campaigns. Pricing for automation is based on email list size and account features. All plans offer a free trial, and support teams are available to answer questions. The service provides tutorials and helpful resources. Regardless of your marketing goal, automation is a critical component of online success.