Creating an engaging video is essential for attracting attention and converting viewers into customers. A TV commercial should be at least 60 seconds long, while a short video should not be less than 90 seconds. While short videos are generally easier to watch, it’s not always the case that longer videos are more effective. Keeping in mind the ideal length will attract more viewers and keep them watching. Creating a compelling video requires focus, time, and planning.
Storytelling in video improves viewer engagement
If you’ve ever watched a commercial, you know how important storytelling is to a successful video. But how can you maximize your audience’s engagement? Here are some tips:
Storytelling in videos helps viewers visualize brand promises and problems. It helps them connect with brands emotionally. Videos also make brands more approachable by enabling viewers to visualize pain points and solutions. In addition, videos can be shared across multiple touchpoints. In fact, 54% of consumers want to see more videos from brands. By creating a more compelling story for your audience, you’ll have a much higher chance of increasing viewer engagement.
Video storytelling can humanize a brand by creating a compelling story. Viewers will connect with your brand emotionally. This can increase engagement and drive sales. Whether it’s an engaging product video or a heartwarming video, people are drawn to stories that make them feel something. In addition, it makes viewers connect with your brand instantly. So, if you’re a business looking to increase viewer engagement and drive sales, storytelling is the way to go.
Using keywords in video titles and descriptions
One of the most important pieces of metadata to optimize for video SEO is the title. In your title, be sure to include your keyword, preferably at the beginning. Try not to change it later, because people tend to search for the same words in different places. You can use a different keyword in the description, but make sure to keep it the same length and exact spelling. This will help you increase your video’s click-through-rate (CTR).
Your video title should be short and sweet, as anything longer will be cut off in search results and thumbnails. Try to place keywords near the beginning of the title, as these tend to be the most prominent for search engine rankings. You should also use keywords in your video description, which YouTube allows up to 5,000 characters. Your description should include relevant keywords, as well as a compelling hook and specific call to action. If you’re making a video for marketing purposes, make sure to add your keyword phrase in both the title and description.
Creating an audience persona
If you’re working to make a video, constructing an audience persona is a critical first step in your marketing strategy. This figure helps you define your audience and target demographics. While your target audience is a group of people who share common traits and behaviors, your audience persona is a unique individual who represents your ideal customer. While a persona can be based on many characteristics, it should reflect only one type of person.
The status quo is a fierce competitor for every business. By creating a persona based on your target audience, you can determine which type of video will be most effective. For example, if you are selling a car, you should create a persona centered around drivers. This type of persona will be more likely to purchase a car from a brand that is known for making quality cars. It will help you better understand who your target audience is and what drives their purchase decision.
Including calls to action
Incorporate calls to action into your video content. Many people do not realize that the word “buy” actually signifies payment, which makes it difficult to convince them to purchase. But people tend to love free things, so you need to find a way to appeal to their desire to use your product. A good way to do this is to offer a free trial of your service or product, or to host a webinar that teaches your audience how to master the latest digital tricks.
Make your call to action easily visible and clickable, and avoid using a button that takes away from your video’s message. One effective way to communicate your call to action is to include a white box under the text and arrow pointing toward the CTA. It will be easier for viewers to understand what you want them to do once they have clicked on your call to action. In addition, you can use an arrow to direct them to the right web page.