Conversion rate optimization involves making changes to a site to determine how effective they are. Successful search marketers understand that attracting traffic is only part of the equation; how they behave is just as important. In the past, this process was difficult, but new tools like Optimizely have made it a breeze. A visual editor allows you to make changes without touching a line of code. Here are five strategies to improve your conversion rate:
Keyword research
If you want to increase your online traffic, you need to know how to conduct keyword research for search engine optimization. In order to succeed in this area, you need to understand the products and services you offer, and how your customers and internal stakeholders feel about them. An outside consultant likely won’t have the same understanding as you do. It’s therefore important to learn more about your industry than the average employee, and focus on creating a content strategy that speaks to these needs.
A thorough keyword research can help you craft content that will attract the right people, and will also be aligned with search queries. Keywords can act as blueprints for your content marketing efforts, giving you ideas and inspiration for creating fresh content that will appeal to your target audience. Keyword research can help you find relevant search queries, sort and prioritize them, and ultimately, inform your keyword strategy. To begin, use a keyword tool to find the most relevant keywords and phrases for your business.
On-page optimization
On-page search engine optimization is crucial for ensuring your website gets top rankings for relevant keywords. On-page optimization includes title tags and headings. Keywords should accurately reflect what is on the page. To help Google understand your page’s content, include keywords three to four times on your page. Your content must also display the E-A-T acronym: Effective on-page search engine optimization helps your site appear in the top search results.
Off-page SEO focuses on strategies that increase your website’s visibility beyond its own pages. This includes attracting backlinks from external websites to boost your rankings. This strategy is largely passive. It takes several weeks for Google to assess your backlinks, which may not help your website’s search ranking. Off-page SEO focuses on increasing domain authority by getting links from other websites. The result of this technique is a higher page rank, which will boost brand awareness.
Page speed
There are several benefits of improving page speed. It not only helps improve user experience but it’s a ranking factor in Google’s algorithm. A page that takes longer to load will likely lead to higher bounce rates and shorter dwell time. Google prioritizes user experience, and if a page takes longer to load than a person expects, it will result in a lower ranking. Google has implemented changes to its algorithm to make this easier for webmasters to understand and implement.
Website speed is a crucial performance factor for your business. A slow website may result in a higher bounce rate, causing visitors to leave. If you want to stay on top of the search results, you must optimize your website to reduce page load times. According to MachMetrics, 53% of mobile site visitors abandon your website after waiting for it to load. Page speed will have an impact on your Google ranking, web traffic, conversions, and lead generation.
Usability
Using a usability-focused SEO strategy can boost your website’s search traffic and increase its page rankings. Increasing search traffic does not necessarily mean boosting conversions. However, a successful conversion only occurs if the SEO technique you use focuses on improving your site’s usability. Understanding the difference between SEO and usability is essential for designing a website that will bring long-term benefits. Read on for a closer look at how usability affects search rankings.
Search engines are increasingly concerned with usability of web pages, and are dedicating resources to improving it. Usability is a relative term, and the structure of a stock comparison page is very different from that of a financial journal. A simple example of how usability affects SEO is page structure, although it also applies to media formats, tone, and other factors. In this way, optimizing a website’s content to improve usability can help your rankings and make it more user-friendly.
Link building
You have probably heard of link building for search engine optimization before. But what exactly is it? This process involves creating content and getting it out there to attract backlinks. The idea is to make your website and content more credible. However, creating content is not enough. You also need to make it useful for people. If your content is not useful to readers, it will not attract links. Hence, the first step in link building for search engine optimization is to create content that will be useful to your audience.
Aside from increasing traffic to your website, link building also helps search engines understand what your site is about. Search engines will rank your site based on the number of links pointing to it. The more relevant links pointing to your site, the more chance your website has of being listed on the top pages of search results. Link building for search engine optimization also helps you promote your website by developing relationships with other sites. So, you need to take advantage of this opportunity to get your website noticed and grow!